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How India's Sneakerheads Crush the Game

Dive into the dynamic world of Indian sneaker culture, from the arrival of coveted models like Air Jordan 1 Bred to the rise of Yeezy Boost 350. Uncover the three...


The first ever Yeezy 350 arrived on Indian shores in August 2015, in Mumbai. Nike’s Air Max Day launched in the country for the first time that same year, making it the first ever sneaker event in the country. Up until then, the Indian Sneakerhead had to be content with general releases, but the arrival of coveted models like the Air Jordan 1 Bred and the Yeezy Boost 350. The arrival of these exclusive sneakers allowed a reseller market to emerge in India in mid-2016, though the market remains widely dependent on word of mouth.

yeezy 350

Types of Sneakerheads in India

There are three types of sneaker-heads that we can see in India, One kind that truly cares about the game, second the resellers who aren’t exactly into sneakers but it is major source of income for many of them and another kind that only cares about sneakers as a fashion fad. And the culture in India will grow in two ways. A vast majority of casual, fad driven sneaker buyers will grow along a small, yet powerful community of serious sneakerheads.

Sneaker Reselling in India

Sneaker Reselling in India is something that is a part of the sneaker culture and it has it’s own merits and demerits. As for a teenager who loves shoes and wants to earn some money it is great as they can earn a few bucks while staying at home and not hampering their education or for someone who has turned this passion into a proper business and earn really well.

The Rise of Resellers

But in the past few years we’ve seen a huge rise in the number of resellers and some take the opportunity of knowing a few people working in the store to get pairs backdoored for getting them early and have more stock. This situation of backdooring reduces the number of pairs of a particular shoe and causes anger among the sneakerheads who wanted to buy them at retail. Some have no other choices left and have to pay the resale price of that shoe replica sneaker options..

The Sneaker Lottery

Even when the Nike SNKRS app is working completely fine, anyone attempting to buy a coveted pair of sneakers knows the odds are stacked against them. Supply is always less in comparison to the demand, and the whole game is essentially harder to win than the Powerball lottery.

For those looking to dive into the world of sneakers and make a statement with their style, there's an exciting opportunity to buy sneakers online. Explore our curated collection and become a part of the thriving sneaker culture in India.


Jordan 1 high

The Reseller Stash

If you're active in sneakers social media, you know the image a reseller showcases a brick wall of sneaker boxes. You wish just one pair could be yours, and you know that you're looking at thousands of rupees in profits. You may also wonder how the hell it is they accumulated so many of the sneakers that most people can't even land a single pair of and most of the times all the pairs are backdoored by a store employee for some extra money.

Apps like Myntra and Ajio get a regular supply of dunks and few Jordans her and there but the introduction of bots in the Indian sneaker market has made is near impossible for anyone to cop sneakers manually.

Is Reselling Profitable in India?

Now the question comes is the sneaker reselling market profitable in India? The sneaker reselling market is valued to be at around 1.5 billion dollars and we can see the market slowly booming in India, yes it is definitely profitable for someone who’s trying to get some extra money. But the problem arises when the resellers backdoor the particular pair of hyped shoes from a store and sell it at a much higher price. During this period of lockdown the reselling game in India has skyrocketed, there was a time when there were only 5-10 known resellers but after the lockdown in 2020 the number has increased from 10 to 20 and now more than 50+. All the resellers have a reputable customer base and making the best out of it and helping in the growth of the culture.



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